Left to right: Kevin, Photographer and Web Content Administrator; Kyle, General Manager; Michelle, Master Goldsmith; Marc, co-owner and President; Helen, co-owner and Lead Designer; Tauri and Dana, Jewelers.
Reflective Jewelry is a small group of highly-skilled artisan jewelers + deeply-committed ethical jewelry activists. Together, we ensure your jewelry is not only gorgeous and made to last a lifetime, but that its sourcing matches its symbolism.
We've been a proud part of the Santa Fe, NM community since 1995. Here's a bit more about each of us:
Marc Choyt and Helen Chantler are husband, wife, and co-owners. Helen is Lead Designer and the creative force behind Reflective Jewelry — a company continually re-imagining itself through her aesthetic visions and passions. Marc is President, and has been a pioneer in the North American ethical jewelry sphere since the early-2000s. For more of their story, read on.
Michelle Talley joined Reflective Images in the summer of 2009. She went to art school and trained as a jeweler, which she has been all her life. Over the years, she has perfected hand fabrication, stone setting and also wax carving. She has several pieces in our Skull Collection. With over twenty years of fine jewelry design and bench experience, Michelle is an excellent technical goldsmith, as shown here with her in her rose and yellow gold Flow Wedding Ring with diamonds. She takes the lead on many of our custom designs.
As a designer, Michelle’s work tends toward the timeless and classic, yet she is also eclectic. She brings her love of the jewelry making process and her passion for stones and fuses them into her designs. Her pieces will look as good in twenty years as they do today. Michelle grew up in Santa Fe, and enjoys light banter and witty repartee. She also loves spending time with her family.
Dana King is a true New Mexican, born in Los Alamos. While growing up, she loved making art — particularly painting — through she explored a wide variety of mediums. This led to an interest in jewelry, and her attending the Gemological Institute of America — where she earned her degree in jewelry fabrication.
Dana spent the next twenty years in Los Angeles, working for several jewelry companies and becoming the lead jeweler with several well-known brands. During Covid, she moved back to New Mexico — joining Reflective Jewelry in August of 2022.
With over twenty years in the trade, Dana is an excellent fabricator and stone setter, and is particularly competent in all manner of jeweler repairs. She really enjoys the technical challenges and problem-solving involved in jewelry making — but what brings her the most joy is making people happy with the beautiful pieces that she creates!
Kyle Abraham Bi (formerly: Kyle Abram) began his work with Reflective Jewelry in 2017, when he answered an ad for an internship with “the only certified Fairtrade Gold jeweler in the USA.” Since then, Kyle has moved through several roles — and he is now our General Manager.
Kyle’s true passion is to elevate responsible sourcing practices in the jewelry industry — a drive he shares with Marc, who has served as his mentor. He has functioned as a representative for North American jewelers to the USAID Zahabu Safi (Clean Gold) Project, has appeared as a featured speaker at the Chicago Responsible Jewelry Conference, and is a regular feature writer for Jewellery Business Magazine. He holds multiple roles with Ethical Metalsmiths: serving on their Advisory Council and Action Coalition, and as an Editor/Author for their blog The Source.
Additionally, he is an inaugural recipient of the Black in Jewelry Coalition x GIA Distance Education Scholarship, and a signatory of 2020’s BIPOC Open Letter to the jewelry industry. Kyle holds a BA from Brown University in Contemplative Studies.
Tauri Lang joined Reflective Jewelry in early 2022. She was born the year of the metal rat, giving her a natural magnetism for the material. The rat part is yet to be placed.
She has been teaching herself metalsmithing for the last 3 years — from blade making to jewelery — mostly from YouTube. But her recent direction from master goldsmith Bob Hazeltine and consistent practice at Reflective Jewelry has quickly evolved her skills, and she’s grateful for it. She enjoys the beautiful glow of nature and is excited to work with tiny facets of its whole.
On her days off, Tauri can be found painting, brewing up some potions, or lounging with her dogs.
Kevin Belford joined Reflective Jewelry in early 2022, shortly after relocating from Tacoma, WA. He was born and raised in the Pacific Northwest and became serious about photography while attending college, where he switched his major from Psychology to Photography. Kevin has over 10 years of professional e-commerce photography and photo studio management experience.
His other interests include pizza (both making and eating), music, watching soccer, hiking, and spending time with his wife and two kiddos.
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About Reflective Jewelry
Reflective Jewelry is America's only certified Fairtrade Gold jeweler and Santa Fe's 2019 Green Business of the Year. We specialize in custom jewelry design and creating new jewelry from old.
Check out our 200+ Five-Star Google Reviews!
Our brick-and-mortar gallery and studio is located in Santa Fe, NM — but we regularly work with clients across the US.
What sets us apart? Explore our artisan approach and our activism.
To reach us, email info (at) ReflectiveJewelry.com or call 1-888-733-5238.
We look forward to working with you!