Reflective Jewelry: Our Team

Our Team

Author: Marc Choyt | Friday, July 29, 2022

Top row, left to right: Kevin, Photographer and Web Content Administrator; Madison and Tauri, Silversmiths; Kyle, Brand Catalyst. Bottom row, left to right: Marc, co-owner and President; Helen, co-owner and Lead Designer; Michelle, Master Goldsmith.


Reflective Jewelry is a small but scrappy team of just seven!

We've been a proud part of the Santa Fe, NM community since 1995. Here's a bit more about each of us:


Marc Choyt and Helen Chantler, co-owners of Reflective Jewelry in Santa Fe, New Mexico

Marc Choyt and Helen Chantler are husband, wife, and co-owners. Helen is Lead Designer and the creative force behind Reflective Jewelry — a company continually re-imagining itself through her aesthetic visions and passions. Marc is President, and has been a pioneer in the North American ethical jewelry sphere since the early-2000s. For more of their story, read on.


Michelle Talley, Master Goldsmith at Reflective Jewelry in Santa Fe, New Mexico

Michelle Talley joined Reflective Images in the summer of 2009. She went to art school and trained as a jeweler, which she has been all her life. Over the years, she has perfected hand fabrication, stone setting and also wax carving. She has several pieces in our Skull Collection. With over twenty years of fine jewelry design and bench experience, Michelle is an excellent technical goldsmith, as shown here with her in her rose and yellow gold Flow Wedding Ring with diamonds. She takes the lead on many of our custom designs. 

As a designer, Michelle’s work tends toward the timeless and classic, yet she is also eclectic. She brings her love of the jewelry making process and her passion for stones and fuses them into her designs. Her pieces will look as good in twenty years as they do today. Michelle grew up in Santa Fe, and enjoys light banter and witty repartee. She also loves spending time with her family.




Madison, Silversmith at Reflective Jewelry in Santa Fe, New Mexico

Madison Daniels is originally from Concord, New Hampshire but has called the southwest home for the past 14 years. Before starting at Reflective Jewelry in the fall of 2021, she worked for many years as a bicycle mechanic in Tucson, Arizona; where she discovered a love for making repurposed jewelry — mostly from recycled bike parts. Madison dreams of buying her own land in Northern New Mexico some day and eventually making jewelry in a home studio (when she's not living in the renovated school bus she currently calls home.) In addition to jewelry making, she also loves bike touring, hiking, embroidering, quilting, and belting out her favorite country songs at karaoke nights downtown.  


Kyle Abram, Brand Catalyst at Reflective Jewelry

Kyle Abram has been Brand Catalyst at Reflective Jewelry since first interning with us in 2017. In addition to his brand management and SEO work, he is deeply involved in working to move jewelry sourcing toward social, environmental, and racial justice — a passion he shares with Marc, who has served as his mentor.

Kyle is a signatory of 2020’s BIPOC Open Letter to the jewelry industry, has functioned as a representative for North American jewelers to the USAID Zahabu Safi (Clean Gold) Project, has appeared as a featured speaker at the Chicago Responsible Jewelry Conference, and is a regular feature writer for Jewellery Business Magazine. He holds multiple roles with Ethical Metalsmiths: serving on their Advisory Council and Action Coalition, and as an Editor/Author for their blog The Source. He is an inaugural recipient of the Black in Jewelry Coalition x GIA Distance Education Scholarship, and pursuing his Graduate Gemologist certification. Kyle holds a BA from Brown University in Contemplative Studies.


Tauri Lang joined Reflective Jewelry in early 2022

Tauri Lang joined Reflective Jewelry in early 2022. She was born the year of the metal rat, giving her a natural magnetism for the material. The rat part is yet to be placed.

She has been teaching herself metalsmithing for the last 3 years — from blade making to jewelery — mostly from YouTube. But her recent direction from master goldsmith Bob Hazeltine and consistent practice at Reflective Jewelry has quickly evolved her skills, and she’s grateful for it. She enjoys the beautiful glow of nature and is excited to work with tiny facets of its whole.

On her days off, Tauri can be found painting, brewing up some potions, or lounging with her dogs.


Kevin Beford, Photographer at Reflective Jewelry

Kevin Belford joined Reflective Jewelry in early 2022, shortly after relocating from Tacoma, WA. He was born and raised in the Pacific Northwest and became serious about photography while attending college, where he switched his major from Psychology to Photography. Kevin has over 10 years of professional e-commerce photography and photo studio management experience.

His other interests include pizza (both making and eating), music, watching soccer, hiking, and spending time with his wife and two kiddos.



The Reflective Jewelry gallery at 912 Baca St in Santa Fe, New Mexico


About Reflective Jewelry

Reflective Jewelry is America's only certified Fairtrade Gold jeweler and Santa Fe's 2019 Green Business of the Year. We specialize in custom jewelry design and creating new jewelry from old.


Check out our nearly 200 Five-Star Google Reviews!


Our brick-and-mortar gallery and studio is located in Santa Fe, NM — but we regularly work with clients across the US.

What sets us apart? Explore our artisan approach and our activism.


To reach us, email info (at) or call 1-888-733-5238.


We look forward to working with you!

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Only Fairtrade Gold Jeweler in the USA 
since 2015

Santa Fe, NM Green Business of the Year

Catalyzing the Ethical Jewelry Movement

Winner of MJSA Responsibly Sourced Design Challenge

Founder of First-Ever Ethical Jewelry Blog

Collaborators of USAID Zahabu Safi (Clean Gold) Project