About Fair Jewelry Action

About Fair Jewelry Action
Greg Valerio (left) and Marc Choyt (right) co-founders of Fair Jewelry Action, in Truth or Consequences, New Mexico.

The notion of "ethical" in context to jewelry has been co-opted by corporate voices and vested interests who want to create the appearance of "responsible jewelry practices
Fair Jewelry Action (FJA) is a voluntary and non-institutional network founded in 2009 by two jewelry activists: Marc Choyt (President of Reflective Jewelry) and Greg Valerio. Both have extensive experience in pioneering ethical and fair trade practices within the jewelry industry, at both a grassroots and international level. Our focus has been directed towards commenting on the Human Rights and Environmental impact performance on the industry as a whole. We have initiated many campaigns: for the indigenous rights to mine rubies in Greenland, and to promote traceability and transparency in context to fairmined and fairtrade gold. We are also an inside voice on ethical jewelry practices for both the public and trade at large.

FJA promotes ethical and fair trade jewelry practices by advocating and demonstrating traceability and transparency within the jewelry supply chain. FJA's objective is to direct more of the wealth creation of the jewelry sector toward regenerating local economies in small-scale artisan producer communities. We support cultural integrity and the assurance of environmental sustainability.

The landscape has changed since we started. The notion of "ethical" in context to jewelry has been co-opted by corporate voices and vested interests who want to create the appearance of "responsible jewelry practices." Despite the attention ethical issues garner in the larger jewelry trade, especially since three million people have died as a result of wars fuelled by blood diamonds, there has been almost no change on the ground for producer communities which supply jewelers with their mined products.

We are committed to continue speaking openly and honestly on these issues. We stand for mine-to-market verifiable tractability.

Fair Jewelry Action is a program kindly facilitated by Christian Relief Education and Development (CRED) a charity registered in the UK (No. 1072426). In the USA, FJA efforts are funded by Marc Choyt with the support and sponsorship of his company, Reflective Jewelry Inc.




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